Grill Americano, Melbourne CBD

Grill Americano, Melbourne CBD

Commercial powder coating project.

PE Australia turned up the heat in Melbourne’s CBD alongside Hammersmith Architectural Steel, with the transformation of Grill Americano’s restaurant facade. This exciting project demanded a powder coating solution that not only enhanced the restaurant’s curb appeal but also provided superior protection for the building’s exterior elements.

Project challenge

The main challenge in the Grill Americano project lay in achieving a balance between visual impact and functionality. The powder coating on the restaurant facade, including all steel windows and doors, needed to be visually striking to attract customers and establish a distinct brand identity. However, equally important was ensuring the chosen coating offered exceptional durability against the harsh Melbourne weather conditions and the potential for wear and tear from street traffic and passers-by.

Our solution

PE Australia mastered this challenge with a combination of high-performance powder coating and a keen eye for design. We consulted closely with the client to understand their vision and create a bold colour scheme that perfectly complemented the restaurant’s fiery culinary theme. The chosen powder coating formula offered superior resistance to UV rays, harsh weather, and scratches, ensuring the facade’s vibrant colour and flawless finish would endure for years to come. This not only provided a significant aesthetic upgrade for Grill Americano but also ensured the building’s exterior elements remained well-protected. By delivering a solution that was both visually stunning and exceptionally durable, PE Australia helped Grill Americano sizzle in the competitive Melbourne CBD restaurant scene, attracting customers with a facade that matched the fire of their culinary passion.